Privacy Policy


Your privacy is very important to Invisalign NZ Limited and its affiliates including Align Technology Switzerland gmBH. When we mention “Align”, "we", "us" and "our" in this privacy policy, we are referring to the relevant entity in the Align group responsible for handling your personal information. This Privacy Policy explains how we collect, protect, use and share Personal Information (i.e. information about an identified or identifiable natural person).

Align designs, manufactures and markets the Invisalign system, iTero intra-oral scanners OrthoCAD services, exocad services, Invisalign Virtual Appointment, My Invisalign Web, My Invisalign App, Invisalign Virtual Care and SmileView outcome simulator (the “App”) (collectively, the “Sites”).

In general, you can visit our Sites without telling us who you are however, our websites make use of cookies which you can read about in our Cookies & Ads policy.   

There are times, however, when we may seek information from you, about yourself or someone you know (such as a family member or patient or someone you consider might be interested in our products or services). It is our intent to let you know before we collect such Personal Information from you on the Internet, in person or through third parties and to obtain your authorisation to process such information where required by law. You must only share Personal Information of another person with us if you have obtained their authorisation and permission to do so.

How we handle your Personal Information is governed by the Privacy Act 2020 (“Privacy Act”), the Information Privacy Principles under that Act, and the Health Information Privacy Code 1994. By accessing our Sites or otherwise providing us with your Personal Information you authorise our collection, use, disclosure, transfer and processing of your Personal Information in accordance with this Privacy Policy.

Information we collect from you  

We collect Personal Information of customers, patients (former, potential and current), patients' parents/guardians, physicians, and website visitors when you register to become a member of our Sites or via online forms or when you download and use the App, including for example, when you sign up to receive news alerts from us or to undergo a smile assessment. Information from our service providers, contractors and job applicants.

If you are a patient (or parent or guardian of a patient) such information may include your name, address, telephone number, email address, date of birth or age, gender, income information and physician information, photographs and other information you choose to provide. If you are a patient, we will also collect health information from you in connection with the services we provide to you (either directly through our Sites, or indirectly through your treating dentist or orthodontist), including your dental records, information regarding your teeth and treatment, and images of your teeth. This information will be collected, used and disclosed in accordance with the Health Information Privacy Code 1994. Users of the App may also have information about their aligner wear, aligner stage, scheduled appointments, and treatment progress collected.

If you are a dentist, orthodontist or Invisalign Provider, we will collect information such as your name, contact details, details about your qualifications and professional registration details, practice or employer details and information about your use of or interest in our products and services. We also retain attendance and other records relating to training courses that you complete with us online and in-person. If you are a service provider or contractor, we will collect information such as your name, contact details, payment details and such other information as is required to facilitate our commercial relationship with you.

If you are job applicant we will collect information such as your name, contact details, details of any qualifications you hold and information you disclose to us in a cover letter, curriculum vitae or interview. We will also conduct pre-employment checks which we may obtain from third parties.

Depending on our relationship with you, it is possible that we may collect sensitive health information about you, such as vaccination records. We will only collect such sensitive information about you in accordance with our obligations under the Privacy Act. We only collect and use the minimum amount of information necessary to fulfil our business and legal obligations and will ensure that it is de-identified where possible.

We will also collect information about your use of our Sites as described in the Cookies and Ad policy.  

What do we do with the information we collect?  

If you are a patient, we use your Personal Information for a variety of business purposes, including:

  • to set up and otherwise manage your member account(s) in our Sites.

  • to allow you to use, purchase, book and/or download products and services.

  • subject to your consent, to provide you with information about our products, services, news and events we believe may be of interest to you.

  • to current or potential patients with details of Invisalign providers and their practices and submit contact requests to them.

  • to invite you to take part in our surveys or become a member of a fan club (where applicable)

  • to gather demographic information about user trends, such as age, gender, and general income levels.

  • to provide registered healthcare practitioners, such as dentists or orthodontists with information on actual or prospective patients.

  • to analyse use of our services and products, develop new services and products, and customise our products, services and other information we make available.

  • to deliver advertisements that are related to our products and services that are targeted and personalised to your interests, attributes, preferences and experiences on other websites, apps or online platforms (including social media).


We use a robust combination of data sources (including demographic information, activity on our websites and order history.) to get a full picture of our product and marketing efforts. This data is only for our efforts and we do not share your Personal Information with other businesses for them to use for purposes other than their work with us.

If you are a dentist, orthodontist or Invisalign Provider, we collect, use and disclose your personal information for the purpose of providing, improving and properly managing our products and services to you, including to administer Invisalign training courses, assess your suitability to become and remain an Invisalign Provider, to provide you with information about our products, services, news and events we believe may be of interest to you and to maintain and facilitate our commercial relationship with you while you are an Invisalign Provider. This may involve using your personal information to assist with:

  • developing new products;

  • responding to requests or queries;

  • verifying your identity;

  • conducting surveys;

  • research and analysis;

  • seeking your feedback.

If you are a contractor or service provider, we will use your Personal Information for the purposes of facilitating our commercial relationship including to perform our own due diligence prior to engaging you to perform services for us and to pay you for services provided to us. 

If you are a job applicant, we will use your Personal Information for the purpose of assessing your application for employment.  

You are not required to provide us with your Personal Information. However, if you don't, or we can't otherwise collect your Personal Information, it may affect our ability to do business with you and perform the services set out above.

If we collect sensitive information about you, such as vaccination records, we may use and disclose it to fulfill our legal obligations under relevant work, health and safety laws or pursuant to public health orders issued by government from time to time. We will only use such information to the extent it is reasonably necessary to fulfil our business purposes and will seek to de-identify or destroy any personal information that we hold about you, where it is no longer required.

With whom do we share your Personal Information? 

We partner with other businesses and engage various third party service providers including marketing and public relations agencies, and online video-conferencing platform providers, such as Zoom Video Communications, Inc. to assist us in our marketing, communications, research and analysis and sales efforts, and if you are a patient, dentist, orthodontist or Invisalign Provider we may share your Personal Information with those businesses for the purpose of facilitating our relationship with you including contacting you to find out how you are using our products and services and/or how we can improve our products and services. Where these partners are located outside of New Zealand, we will disclose your Personal Information in accordance with this Privacy Policy and our   Binding Corporate Rules. In addition, any information we collect, including Personal Information, may be disclosed as part of any potential or actual purchase, reorganisation, merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of insolvency, bankruptcy or receivership, in which case Personal Information could be transferred to third parties as one of our business assets.

We may also disclose your Personal Information: if we believe that doing so is required by law, court order or legal process; under the discovery process in actual or anticipated litigation; to enforce our legal rights, policies or contracts; to collect amounts owed to Align; when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity.

Users of the App whose treating dentist or orthodontist enrols them in, and who accept, the Remote Care function of the App may also have information about their aligner wear, aligner stage, scheduled appointments, and treatment progress shared with their treating physician(s). Treating physicians may also share your ClinCheck treatment plans or other information, including Personal Information, with you through the Apps. To un-enrol in the Remote Care feature of the App, please contact your treating dentist or orthodontist or

You may access a list of current sub-processors that Align uses for various services  here

Online Tracking 

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Align does not recognise or respond to browser-initiated DNT signals

Children’s Privacy 

We do not intend to collect any information from children under the age of sixteen (16), unless the information is collected with the consent of a parent or guardian. While we cannot stop a child from accessing the Sites, we do not collect any Personal Information without making it clear that the person providing the information must be at least 16 years old. If you are a parent or guardian and believe your child under 16 has provided us Personal Information which you would like to review or request be deleted, or you have questions about our Sites collecting information from children, please contact us at

Please note that the age threshold mentioned above may vary depending on applicable legal requirements in your country. If this is the case, we will indicate it accordingly at the time of collection.

Social Media 

By posting or otherwise making available any content about your Invisalign experience on a public social media platform, and responding “yes” if we ask for your permission to re-post content on our owned channels, such as Facebook (, Pinterest (, YouTube (, Twitter (, Instagram ( &,and others, you represent and warrant that you are eighteen (18) years of age or older and that you agree to the terms and conditions listed on our page on those websites.

If you are a user of Facebook, Twitter or other social media sites with public account settings and you apply a hashtag that is used in one of our public campaigns, such as #9MillionSmiles, or that incorporates any of our product names, such as #Invisalign, #InvisalignLive, or #InvisalignSmile -- we will make a copy of your post. and We may then post them on our Sites so that we can share your opinions about our products with the visitors of our Sites. Before being posted on our Sites, your comments will be reviewed by us. Please do not use these hashtags if you do not wish for your reviews to be made available on our Sites.

If you are a parent, guardian, or anyone else becomes aware of user-generated content shared from an individual under the age of eighteen (18), please email us at 

See the full Invisalign Social Media Guidelines here

Links to other sites 

Our Sites may contain links to other websites merely as a convenience. Align is not responsible for the privacy practices or the content of such other websites, and inclusion of links does not mean we endorse the information or company. This means that if you connect to another site through our Sites, we are not responsible for and we cannot control what they do with your information.

Also, you may have the opportunity to share your information with other websites, such as social media sites. We may provide a convenient link to let you do this easily, but we are not responsible for and we cannot control their website or your posts/sharing. You are encouraged to review the privacy policies and information collection practices of these other websites and social media sites.

Marketing and Do Not Contact 

We may send you information about us from time to time if you have given us your consent (where required).   

Align provides you the opportunity to opt-out of receiving electronic communications from either Align or our partners by withdrawing your consent. If you do not want to receive communications from us, please tell us when we collect your information or write us at any time  and  make sure to include your country location. You may also use the convenient unsubscribe feature included with emails. Please allow us enough time to process your request.   

Keep in mind, this withdrawal of consent does not apply to necessary communications, such as responding to an inquiry, and is revoked if you later request information from us, for example, if you sign up to receive news alerts from us.  

International data transfers  

Align operates globally and may therefore transfer your Personal Information to other countries in which Align operates which include Singapore, the United States of America and the United Kingdom. The full details of the entities in the Align Corporate Group and the countries they are located in is available here: Your Personal Information may also be stored on our servers, which may be located outside of New Zealand. When we transfer your Personal Information outside of New Zealand, we will continue to protect your Personal Information in accordance with this Privacy Policy and our  Binding Corporate Rules. By providing us your Personal Information, you agree to such transfers, processing and/or storage anywhere in the world, including the countries list above. 


The security of all Personal Information provided to Align is important to us, and Align will endeavour to take reasonable steps designed to protect your Personal Information. Our Sites have security measures in place to try to protect against the destruction, loss, misuse and alteration, unauthorised disclosure or access of the information under our control. Our web portals, such as the Invisalign Doctor Site, transmit patient information (including any Personal Information) securely via HTTPS. These portals require customer accounts and are not available to the general public. Unfortunately, no data transmission over the Internet or storage of information can be guaranteed to be 100% secure. As a result, while Align strives to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to Align, and you do so at your own risk. 

Your Rights 

To learn more or to exercise any of your personal information privacy rights concerning access, disclosure, amendment, or deletion (as determined and to the extent permitted by local applicable law), please make a submission using our Privacy Rights Web Form.

Further, if you have concerns that we have not met our obligations to you as required by the Privacy Act and the Information Privacy Principles of that Act, you may contact us and make a complaint at the address and/or email listed below. You will need to provide us with sufficient details regarding your complaint as well as any supporting evidence and/or information. Once we have received this information, it will be reviewed promptly and we will provide you with our response to your complaint within 20 days.     

You may also make a complaint to the Office of the Privacy Commissioner. For more information please visit the website for the  Office of the Privacy Commissioner.  


We may update this Privacy Policy from time to time as we deem necessary in our sole discretion. When we do, we will revise the last updated date at the beginning of the Privacy Policy. Notice of such update and/or modification will be provided on our Sites or as otherwise required by applicable law. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use and share Personal Information. Your continued relationship with Align after the posting or notice of any amended Privacy Policy shall constitute your agreement to be bound by any such changes. Any changes to this Privacy Policy take effect immediately after being posted or otherwise provided by Align. 

Contact Us  

If you have any questions about this Privacy Policy, the privacy practices of our Sites, your information, your rights regarding your information, or your dealings with our Sites, please contact:  

Global Headquarters 
Align Technology, Inc. 
Attention: Privacy Officer 
2820 Orchard Parkway  
San Jose, CA 95034

You may also contact the Align local entity that is responsible for the use of your Personal Information. Details are: 
Invisalign NZ Limited  
Attention: Privacy Officer  
Level 6, 154 Pacific Highway,  
St Leonards, NSW 2065, Australia 

Align Technology Switzerland gmBH  
Attention: Privacy Officer 
Suurstoffi 22, 6343 Rotkreuz, Switzerland. 

Last updated: 7 October 2021.